'An Education' Poster Research- Charlotte Hudson

• The font of the title is a bigger and bolder version of the credits at the beginning of the film. This is to make the poster relate to the film more, instead of being completely different to the film. However, the poster and film backdrops are opposite- the film, black with white writing on top and the poster- white with black writing. The title is the biggest writing on the poster and this is to help grab their audience as they walk past, so people watch the film. But the writing in the credits of the film is much smaller because the poster has brought the audience in.
• The title of the film and the line 'A film my Lone Scherfig' are the only two bits of writing in black, and they are also the boldest bits of writing this is to really grab the audience because 'Lone Scherfig' has made other films and therefore they are trying to grab the same audience that are interested by his other films- hence why its in bold and black so people know they may like the film because its made by a similar producer to others they like. 
• This poster seems like it is advertising more of an independent film than a big Hollywood film because there aren't ratings by newspapers or other film magazines etc. Instead there are two websites- this is because they are mainly relying on the internet to advertise and interest their audiences. 
• The poster uses the dead white space at the bottom to put the title, a line and the production block in as the production block is a legal requirement. This also means that the picture of the main characters aren't written over and are fully seen. 
• The top of the poster, the actors names are written the same as the credits at the start of the film, they are smaller than the title etc but are the same colour and width as the credits. They are written on the darker parts of the image so it isn't covering the character. The poster also advertises and lets the audience know who the film is by as it is written by the same that wrote 'About a boy' and 'High Fidelity'- this is another way to interest the audience. However the writing isn't as bold as the 'A film by Lone Scherfig' because the producer of the film is more important the author. 
• All the writing on the poster is center aligned, apart from the section about the author of the books as that is aligned to the right, this is because all the rest of the poster is mainly advertising the film, whereas that little section is also advertising the books. 

Media Language:

• Their costumes are upper class, this works with the film title 'education' because only upper class used to have an education so it suggests that the film was set more in the past. Their costumes suggest this as the female is wearing a dress and the male is in a suite- this used to be a typical dress in the past. 
• The camera work is high angle, with the two characters laying on the floor, the body language of the female suggests that they have a relationship with her hand touching his face, but their facial expressions don't suggest romance- perhaps the education of the film is 'love'? The costume of the females 'heart' necklace is placed neatly on her chest directly in the middle and this grabs the audience attention, this helps to enhance the idea of the lesson of the film is love.  
• The camera work means the female is more in the frame, which suggests she is more of the main character than the male

 Genre and Representation:

• I think the genre of the film is romance, this is highlighted by having the two main characters close together, with her arm on his face.
• The lighting, is a bright lighting suggesting happiness (not dark low key lighting to suggest fear or darkness)
• The mise en scene of the 'heart' necklace on the female suggests love, and therefore suggests love as being a key genre within the film.
• The costumes in the film suggests an upper class social group, and that would be the same sort of audience that want to watch the film.