'London to Brighton' Film Poster Research- Candice Tyson

Representation

• The top image is of a little girl and a women that we could assume is the girls mum. While the little girl appears to be care free the mother is placed at the front of the shot smoking a cigarette and looking deep in thought. This represents the difference in age- adults tend to worry about the future and life is taken a lot more seriously while children take everyday as it comes without a care in the world. 
• The second image down from the top is of the little girl sitting in the bathroom. She appears frightened and weak- another representation of age. Children are always looked down upon by adults as they are young and have less life experiences. The girl in this image fits the stereotype as she looks weak and submissive- the sort of outlook adults have on children.
• The tagline below the title says 'innocence has nowhere to hide' This fits the photo of the girl in the bathroom as she appears to be hiding and looks very frightened. The word 'innocence' repeating the stereotype for the young character.

• The last image at the bottom of the poster is of a male character holding a large gun. His weapon presents him as being dominant and powerful. This is common for films as male characters are stereotyped as being the more dominant character in films, while the female character is often made to be the submissive character.
•  In the image with the male character the colors are dark and there appears to be a red tone to the overall picture. The red represents danger and not only that but represents the male character as dangerous, applying the stereotype once again.

Narrative

• The title 'London to Brighton' doesn't give us as an audience any hints to what the film is about. However it does give us an idea of where the film is set and that the setting must be in London and Brighton.
• The tagline presented below the title says 'innocence has nowhere to hide', although this gives nothing away about the plot it hints the fact the film could be about a young character as this idea is also supported by the photo of the innocent and frightened looking girl on the poster.

Audience

• The target audience for this film I would say is generally 15+ as the image of the male character holding the gun tells us there is violence within the film. The colours aren't bright and bubbly and the sans serif text gives a serious overall feel to the poster, which isn't something that would generally attract a younger audience.
• 'London to Brighton' as a thriller is a film that attracts both the male and female market as it is a genre that both sex's enjoy, rather than an action film that would attract more of a male audience or a romance that would attract more of a female audience. 

Genre

• The genre for this film is said to be a crime/drama/thriller. The aspects supporting the crime genre of this film is the low key lighting ,creating a dark and fearful mood. In addition, the photo of the male character holding the gun supports the crime genre as it makes this particular character threatening and dominant.
• The drama genre is also supported through the photo's shown, in particular the photo of the male character holding the gun as this sort of setting is bound to create drama within the film. In addition, the photo of the young girl sitting on the toilet shows us something quite dramatic is taking place within the film.

Media Language

• The title is presented in a sans serif font- gives a serious mood to the poster
• awards presented next to the title- will attract an audience as the awards mean it must be a good film
• The tagline is presented in small letter just under the title- leads your eyes to the tagline straight after reading the title but doesn't distract.
• colours used set a fearful, chilling and dark mood.
• Quotes and ratings give the film a good appearance to those looking at the poster- draws in attention.
• Actors names used to attract people that enjoy watching a particular actress or actor .

What I like about the poster-

I particularly like the colours used in this poster and the way they set a chilling mood to work with the thriller genre. The colours I use in my poster will be something I look at in depth as it is really effective in creating a certain mood and feel to a poster. Another aspect I liked about this poster was the use of pictures and how they are slightly distorted fitting with the thriller genre.

MEDIA LANGUAGE NOT FINISHED