'Violet & Daisy' Poster Research- Charlotte Hudson

This film poster is rather simple, having majority of the poster an image of two girls, which are clearly the main characters of the film and as the film is named 'violet and daisy' then the image suggests that they are Violet and Daisy.

• The font on the poster is Sans Serif, it uses typographic's to dot the 'I''s and they match the colour of the lollypop. This helps to interest the audience as the posters uses colours and images to attract females. However the font is very different to the font in the trailer as it uses block capitals and is serif. But it also uses a heart graphic to show the film is about females and attracts females. 
• All the text is center aligned, and the production block fits perfectly between the females hands, and the line 'too much sugar can kill you' fits perfectly in the dead space between their heads. Therefore all the text is being fitted in the dead spaces between them so that their faces aren't covered.
• The director is mentioned on the poster and this is another way the film grabs the audiences as they may want to watch this film as they have enjoyed the other's he has produced. 
• There are no websites written on the poster, this suggests that they don't need the internet to advertise and interest their audience.



their violet/blue eyes and a gun prop

• The poster enhances the colour of their eyes which suggests they could be supernatural, and the line 'too much sugar can kill you' enhances the idea of them being supernatural and dangerous. The prop of the lollies works with the line 'too much sugar can kill you'- the lolly gives the idea or illusion of it being a gun. But the title makes the film seem more female then action/thriller. 
• The low key lighting on the sides of their faces helps to suggest that its a thriller, as it creates shadows on their faces etc unlike a romance when the lighting is bright suggesting happiness. Therefore the lighting expresses something dark and mysterious

Genre and Representation: 

• Action, Comedy and Drama- so this film is a hybrid, this may be the producers way of writing a film that's accessible to different audiences. 
• they don't use a stereotypical view of girls as not every girl does a criminal job, so it goes against female stereotype- like our film we go against stereotypes as we only females characters who are not always the victim. 
• However you could say the poster is a stereotypical view because the poster has them licking lollipops, perhaps sexualising the females, but at the same time i know its a prop like the gun they use. 
• Using hearts on the title, makes the poster stereotypical, as hearts are being associated with girls, therefore they've done it as well. 

Media Language:

• They use low key lighting to create an atmosphere as they are doing actions that are illegal, perhaps also suggests that they want to be hidden from the crimes they are doing. It hints that there is something secretive and dangerous within the film.
• They use a BCU-ECU cutting off half there faces which highlights they want to have their identities hidden.